Privacy Policy

Last updated November 1, 2020

Briggs & Stratton, LLC and its affiliates (“Briggs & Stratton,” “we,” or “us”) takes your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.

This Privacy Policy tells you:

  1. What personal information we collect
  2. The purposes for which we use that information
  3. How we may share that information
  4. How we protect your information
  5. How long we keep your information
  6. Your choices regarding your personal information
  7. Information specific to your region
  8. Questions and updates

Except for the section on California below, this Policy applies to personal information that Briggs & Stratton and our brands, which include but are not limited to Briggs & Stratton, Simplicity, Snapper, Ferris, Vanguard, Allmand, Billy Goat, Murray, Branco and Victa (collectively, “Briggs & Stratton) collect through our websites and applications (“Apps”) (collectively, the “Site”).

The personal information collected through the Site is transferred to a server located in the United States and maintained by Briggs & Stratton. Briggs & Stratton will use your personal information and may transfer your personal information to third parties located in the United States and in third countries for the purposes described in this Privacy Policy. These third countries may have data protection standards that are different from the standards in the country where you reside. By submitting your personal information to this Site and/or affirmatively indicating your consent through that process, you consent to the use, disclosure and transfer of your personal information as described in this Privacy Policy. Personal information is information that could reasonably be used to identify you individually, such as your name, e-mail address, and telephone number.

1. Information We Collect

a. Information You Give Us

We collect information that you enter on our Site. For example, we collect information from you when you place an order, create an account, e-mail us with a question, create a Wish List, write a review, download and use one of our applications, or use any of our services. The information we collect from you may include:

  • Your name
  • Your login credentials for your account
  • Your mailing address
  • Your email address
  • Your phone number
  • Your orders, credit card number and other payment information
  • Your comments on blogs and forums on the Site
  • Demographic and lifestyle information, such as age, personal interests and product preferences
  • Information you provide about your use of our products or services

b. Information You Provide About Third Parties

If you provide personal information about third parties to the Site, it will be treated in accordance with this Privacy Policy. You are responsible for providing notice and obtaining consent to share the personal information of third parties as required by applicable law.

c. Information From Third Parties

We may receive information about you from third parties who help us update, expand and analyze our records, and improve our website experience. We do not use this information to identify you individually, but it does reflect some of your activities on the Internet, such as the web sites you visited immediately before visiting the Site or links available at other websites that directed you to the Site. In addition, in order for this Site to enhance its ability to tailor the Site to an individual's preference, we may combine information about the purchasing habits of users with similar information from our merchant partners to create a personalized user profile. When a user makes a purchase from our merchant partners, the companies collect and share that purchase information with us so we can tailor the Site to our users' preferences.

d. Information Collected Through Technology

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits to our Site and compile aggregate data about Site traffic and Site interactions so that we can offer better Site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our Site visitors. These service providers are permitted to use the information collected on our behalf only to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies by adjusting your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.

We do not allow third parties to collect individually identifiable information about you or your online activities at this Site or across different sites over time by using cookies or by any other means.

You can find more information on how we use cookies in our Cookie Policy.

Log Files

The Site uses Internet Protocol (“IP”) addresses to analyze trends, administer the Site, track user movements, and gather broad demographic information for aggregate use. An Internet Service Provider ("ISP") typically assigns a random dynamic IP address at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. We may record the IP addresses of visitors to the Site. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. However, we may link IP addresses to personally identifiable information you provide through the Site.

e. Information You Provide To A Third Party

The Site includes links from the Site to, and plug-ins (such as Twitter buttons) from, sites or applications operated by third parties (“Third-Party Sites”). Briggs & Stratton does not control any Third-Party Sites and is not responsible for any information they may collect. The information collection practices of Third-Party Sites are governed by their privacy policies. It is your choice to enter any Third-Party Site. We recommend that you read the privacy policy if you choose to do so. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these Third-Party Sites.

f. Data Collected From Product Monitoring Apps

Briggs & Stratton offers Apps that collect and display information about internet-connected Briggs & Stratton products (“Product Monitoring Apps”). For example, Briggs & Stratton might offer a Product Monitoring App that collects information from an internet-connected generator purchased from Briggs & Stratton. If you download a Product Monitoring App and register on that App an internet-connected Briggs & Stratton product that you use or that you have purchased, the Product Monitoring App may collect data about that product, such as usage data. For example, in the case of an internet-connected generator, the App might collect information about how many hours per week the generator runs.  If you also provide personal information to the Product Monitoring App, e.g., your name or your address, then the App may link data collected from the product with your personal information. If the data from the product is linked to personal information, we will treat that data as personal information too.

Some Product Monitoring Apps may collect data about the physical location of your internet-connected Briggs & Stratton products.  Briggs & Stratton will not combine location data with personal information without informing you under a separate policy or notice.  As such, Briggs & Stratton will not treat location data as personal information unless such location data is combined with personal information or unless required by applicable law.  

In addition to the reasons described below, the purpose for which we collect information through the Product Monitoring Apps is to provide you information about your internet-connected Briggs & Stratton products, and so that we can improve such products and related services.  Briggs & Stratton is the sole and exclusive owner of any information it collects, receives or creates relating to its Apps that is not personal information (e.g. such as technical data and analytics data), and it will use, store, process, share and disclose such information for any purposes, subject to applicable law.  

The details of how a Product Monitoring App handles data may be more specifically described in policies or terms of use specific to that App.  If the App or Briggs & Stratton product you are using has a separate privacy policy or terms of use applicable to it, that privacy policy or terms of use shall control over the terms in this Privacy Policy.

2. The Purposes For Which We Use The Information We Collect

We use the information we collect to serve our customers and improve their experience at the Site. Some examples include:

  • Fulfilling orders and requests for products, services or information
  • Tracking and confirming online orders
  • Improving customer service
  • Marketing and advertising products and services
  • Conducting research and analysis
  • Establishing and managing your accounts with us
  • Communicating about special events, sweepstakes, promotions and surveys
  • Identifying you on our Site and tailoring messages and offers to you based on your interactions with us online
  • Facilitating interactions with Briggs & Stratton and others, such as enabling you to email a link to a friend or post a link on Facebook
  • Continuously evaluating and improving our online user experience
  • Preventing, discovering and investigating violations of this Privacy Policy or any applicable privacy policy or terms of service or terms of use, and investigating fraud, chargebacks or other matters
  • Compliance with the law or to protect the rights, property, or safety of Briggs & Stratton, our users, or others, including to maintain network and information security, for fraud prevention, and to report suspected criminal acts

Except as permitted by applicable law, Briggs & Stratton will only use personal information that you provide to us as indicated at the time of disclosure (or was obvious at the time of disclosure), in addition to the purposes described in this Privacy Policy. 

Surveys and Contests

From time-to-time our Site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary, and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip/post code or age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use of, and your satisfaction with, this Site.

3. How We Share The Information We Collect

We do not sell, rent or trade your personal information to third parties. The following are some of the ways we share your personal data:

  • Briggs & Stratton entities: Briggs & Stratton, or its subsidiaries or affiliates, are the owners of related brands, including but not limited to, Snapper, Simplicity, Brute, Murray, and Victa. As such, if you provide information on any of the websites owned or operated by Briggs & Stratton, or its subsidiaries or affiliates, this information may be combined or shared among other current or future Briggs & Stratton entities, including subsidiaries and affiliates.
  • Third-party service providers: We also may share your information with third-party service providers under contract with Briggs & Stratton, or its subsidiaries or affiliates, to help us provide services to you. Such third-party service providers include, for example, credit card payment processors, email marketers, website analytics providers, and chat communications providers.
  • Partners: We also may share your information with third parties who sell products or services that we believe might be of interest to you, such as independent dealers who sell our products and services, distributors who distribute our products to dealers, and other merchant partners who, for example, provide related products and services, such as gardening equipment or supplies.
  • Consent: We may disclose personal information with third parties if requested or consented to by you, or in the event the information is used in a form in which you are not identified.
  • Required disclosures: Sometimes we may be required to share personal information in a court proceeding, or in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
  • Legal Compliance and Protections: We may disclose account and other personal information when we believe disclosure is necessary to comply with the law or protect the rights, property, or safety of Briggs & Stratton, its subsidiaries or affiliates, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • Corporate Transactions: We reserve the right to disclose and transfer your information, including your personal information:
    • To a subsequent owner, co-owner, or operator of the Site or successor database.
    • In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.

Public Forums

Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. In addition, your participation in any blog or community form through the Site is subject to the Terms of Use.

Children’s Online Privacy Protection

We do not collect any information from anyone under 13 years of age. Our Site, products and services are all directed to people who are at least 13 years old or older. If you are under the age of 13, you are not authorized to use this Site. If a country has a higher age for juvenile online privacy protections, we will not collect data from any minor in that country who is younger than the minimum age requirement.

4. How We Protect The Information We Collect

We work to secure your personal information from being lost, accessed, used, modified, or disclosed by/to unauthorized persons. During transmission of personal information between you and our Site, we use Secure Sockets Layer (SSL) software to encrypt information you input. During the order process, we reveal only the last four digits of your credit card number when confirming an order. The entire credit card number is, of course, submitted to the appropriate credit card company during order processing, but we do not store your credit card information on our servers.

All of our users' information is restricted in our offices. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. All employees with access to personal information are kept up-to-date on our security and privacy practices. After a new policy is added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to enhance protection for our customers' information. Finally, the servers that we use to store personally identifiable information are kept in a secure, restricted access area.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to close your browser after you have completed your visit to the Site. 

Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal information.

5. How Long We Keep Your Personal Information

We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Your Choices Regarding Your Personal Information

You may choose to:

  • Stop receiving marketing or promotional emails by clicking the unsubscribe link in the email
  • Update, delete and correct personal information in your account or by contacting us. We will update, delete and correct your personal information as required by applicable law.

7. Information Specific To Your Region

For the State of California, please read the information below.

Assistance For The Disabled

Alternative formats of this Privacy Statement are available to individuals with a disability.  Please contact us by email for assistance.


Whose personal information is covered by this California section?

This California section only applies to the personal information of residents of the U.S. state of California in their capacity as consumers (“California consumers”). 

“Consumer” does not include Briggs & Stratton’s employees, job applicants, owners, directors, officers, medical staff members, or contract workers (collectively, “HR individuals”), or the emergency contacts of HR individuals or the dependents or spouses who receive Briggs & Stratton benefits by virtue of their relationship to an HR individual in their capacities as HR individuals or emergency contacts, dependents, or spouses.  

“Consumer” also does not include employees or other agents of a business engaged in a transaction with Briggs & Stratton in their capacities as employees or agents of that business.

What is personal information for the purposes of this California section?  

For purposes of this California section, “personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household. 

What personal information does this California section cover?

This California section applies to all personal information of California consumers collected by Briggs & Stratton, disclosed by Briggs & Stratton for business purposes, or sold by Briggs & Stratton, regardless of whether the personal information is collected, disclosed or sold through Briggs & Stratton’s website. 

A. How We Collect The Personal Information Of California Consumers

Briggs & Stratton, LLC will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.

For the European Economic Area, please read the information below.

Individuals in the European Economic Area (“EU Individuals”) are not required by statute or by contract to provide any personal data to the Site. Briggs & Stratton, LLC will not use EU Individuals’ personal data submitted through the Site for automated decision-making, including profiling.

Briggs & Stratton, LLC transfers personal information collected through the Site to the United States. Briggs & Stratton, LLC is in the process of certifying to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework for data transfers to the United States. For more information, you can read our Privacy Shield Policy.

Briggs & Stratton processes your personal information with your consent and as required by law. In addition, Briggs & Stratton processes your personal information as necessary for the performance of the sales or service contract, for example, when processing your orders and payments and to take steps, at your request, before entering into a contract with you, for example, by providing you with quotes for products and services. Briggs & Stratton also processes personal information as necessary for its legitimate interests including the following:

  • Internal administration of the website and related functions
  • Network and information security
  • Fraud prevention
  • Reporting suspected criminal acts
  • Compliance with the law or to protect the rights, property or safety of Briggs & Stratton, our users or others

Please note that Briggs & Stratton does not sell products or services through the Site to individuals located in European Economic Area, Switzerland or the United Kingdom. Therefore, the Site does not collect orders, credit card number and other payment information from EU Individuals.

EU Individuals have the right to access their personal information collected by the Site and to request that Briggs & Stratton update, correct or delete their personal information on the Site as provided by applicable law. EU Individuals also have the right to object to, or restrict, Briggs & Stratton’s processing of their personal information.

Right to Object to Processing for Direct Marketing or Legitimate Interests:

EU Individuals have the right to object to the processing of their personal information for purposes of Briggs & Stratton’s direct marketing or legitimate interests.

EU individuals also have the right to data portability concerning their personal information. Subject to certain limitations, the right to data portability allows EU Individuals to obtain from Briggs & Stratton, or to ask Briggs & Stratton to send to a third party, a digital copy of the personal information that they provided to the Site. EU Individuals’ right to access their personal information includes their right to receive a copy of all, or a portion, of their personal information in Briggs & Stratton’s possession as long as Briggs & Stratton’s providing the personal information would not adversely affect the rights and freedoms of others.

EU Individuals can exercise these rights by contacting us. Briggs & Stratton will respond to such requests in accordance with applicable data protection law. EU Individuals also have the right to lodge a complaint with the relevant data protection authority if they believe that their personal information has been processed in violation of applicable data protection law.

EU Individuals may use the contact information above, at any time, to withdraw their consent for the processing of their personal information where Briggs & Stratton requires their consent as a legal basis for processing their personal information. Any withdrawal will apply only prospectively, and Briggs & Stratton will continue to retain the information that EU Individuals provided before they withdrew their consent for as long as allowed or required by applicable law.

For Australia and New Zealand, please find the region-specific information below.

Cross-border disclosure of personal information

Briggs & Stratton transfers personal information collected through the Site to the United States.  Briggs & Stratton may be considered a vendor in trade in certain jurisdictions or under certain applicable laws.  

Briggs & Stratton will take commercially reasonable steps to ensure that any recipient outside of Australia does not breach the Australian Privacy Principles (other than Australian Privacy Principle 1), contained in the Privacy Act 1988, or the Privacy Act of 1993 of New Zealand, in relation to the personal information.  To Briggs & Stratton's knowledge, the collection of personal information described in this Privacy Policy is permitted by applicable laws. You are not required to provide Briggs & Stratton personal information, but in the event you decline to do so, in certain circumstance Briggs & Stratton may not be able to provide certain products or services to you.  For example, certain Apps, accounts, services or products are not available to individuals that do not provide certain personal information to us.

Direct Marketing

You may request not to receive direct marketing communications from Briggs & Stratton. You can do this by contacting us.

Your rights and complaints

You may obtain confirmation as to whether Briggs & Stratton holds any personal information about you and have access to such personal information, in accordance with applicable Australian and New Zealand laws. We will not charge you a fee for your access request, but we may recover from you our reasonable costs of supplying you with access to this information.

Briggs & Stratton tries to verify that the personal information we hold about you is accurate, complete, up-to-date, relevant and not misleading, and we take reasonable steps to make such verification prior to using such personal information.  If you believe that personal information Briggs & Stratton holds about you is not accurate, complete or up-to-date, or is misleading, you may request to correct the personal information.

If there is some reason we can’t provide you with access or correct the information, we will give you reasons for the refusal.  If we do not or cannot correct information which you claim is incorrect, we will make reasonable efforts to attach a statement to that information showing that a correction was sought.

Briggs & Stratton makes a reasonable effort to not keep the personal information of Australian and New Zealand residents longer than is necessary for the purpose for which it may lawfully be used.

If you have a complaint about privacy at Briggs & Stratton, you may make a complaint to us by contacting us via our address or contact details set out below. Please clearly describe your concerns and include your preferred contact details. We will aim to respond as soon as we can. If you are not satisfied with our response, you may also contact a regulator such as the Australian Information Commissioner. As at the date of this Privacy Policy, the contact details are:

Office of the Australian Information Commissioner:

    Mail: GPO Box 5218
              Sydney NSW 2001

    Phone: 1300 363 992



In New Zealand, you may contact the Privacy Commissioner as follows:

    Mail: PO Box 10 094    
              The Terrace
              Wellington 6143

    Phone: 0800 803 909

    Fax: (04) 474 7595



8. Questions and Updates

Have Questions?

If you have any questions about our Privacy Policy, we'll do our best to answer them. Here's how to contact us:

Have Questions?

If you have any questions about our Privacy Policy, we'll do our best to answer them. Here's how to contact us:


Mailing Address:
Briggs & Stratton, LLC
12301 W. Wirth Street
Wauwatosa, WI, 53222

Mailing Address:
    Briggs & Stratton, LLC
    12301 W. Wirth Street
    Wauwatosa, WI, 53222

Privacy Policy Updates

If we change our Privacy Policy, we will post those changes on this page and update the Privacy Policy modification date above. If we materially change this Privacy Policy in a way that affects how we use or disclose your personal information, we will notify you by prominently posting a notice of such changes before making them and by stating the effective date of the changes.